PEMANFAATAN MEDIA SOSIAL, KREATIVITAS DAN MODAL USAHA TERHADAP KEBERLANJUTAN USAHA UMKM MILENIAL DI BANJARMASIN

Authors

  • Muhammad Babas Samasi Universitas Lambung Mangkurat
  • Ahmad Rifani Universitas Lambung Mangkurat
  • Anna Nur Faidah Universitas Lambung Mangkurat
  • M. Zainal Abidin Universitas Lambung Mangkurat

DOI:

https://doi.org/10.46306/bacmatech.v1i1.51

Keywords:

Social Media Utilization, Creativity, Business Capital, Business Sustainability

Abstract

This study was conducted to determine: (1) the effect of social media utilization, creativity and business capital simultaneously on business sustainability, (2) the effect of social media utilization partially on business sustainability, (3) the effect of creativity partially on business sustainability, (4) the effect of business capital partially on the sustainability of Millennial MSME businesses in Banjarmasin. Respondents in this study are people in Banjarmasin City who manage MSMEs. The sampling technique used was purposive sampling. This type of research is causal and uses quantitative methods. The data analysis technique uses multiple linear regression. The results of this study indicate that the sustainability of Millennial MSME businesses in Banjarmasin is simultaneously influenced by the use of social media, creativity and business capital, while partially only influenced by business capital.

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Published

2023-06-30

How to Cite

Samasi, M. B. ., Rifani, A. ., Faidah, A. N. ., & Abidin, M. Z. . (2023). PEMANFAATAN MEDIA SOSIAL, KREATIVITAS DAN MODAL USAHA TERHADAP KEBERLANJUTAN USAHA UMKM MILENIAL DI BANJARMASIN. Prosiding Business Adaptability, Change Management and Technopreneur Conferences, 1(1), 311–321. https://doi.org/10.46306/bacmatech.v1i1.51

Issue

Vol. 1 No. 1 (2023): Prosiding Business Adaptability, Change Management and Technopreneur Conferences

Section

Articles

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Copyright (c) 2023 Muhammad Babas Samasi, Ahmad Rifani, Anna Nur Faidah, M. Zainal Abidin

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