STRATEGI UMKM HOME INDUSTRI MAKANAN OLAHAN IKAN DALAM MENSIASATI PANDEMI COVID-19

Abstract

MSME home industry can be interpreted as home as a house, while industry is a business or activity of managing raw materials or semi-finished goods into finished goods that have added value for profit. So, the home industry is the professional management of certain businesses by utilizing part of their own home carried out by a team with the aim of profit and business continuity, this study aims to determine the home industry MSME strategy in dealing with the COVID-19 pandemic This study aims to determine the Home Industry UMKM strategy in dealing with the covid-19 pandemic, to describe the Home Industry UMKM strategy in increasing fish cracker UMKM (income). The method used in this study is qualitative research with an ethnomethodological approach. The research was conducted in July 2021. The focus of the research was in the village of Domas, Pontang District. Research informants include 5 MSME actors who already have permission from BPOM, and various parties that are relevant and related to the research theme. This study uses a non-probability sampling technique with an incidental sampling approach. Data were collected using a survey method by distributing questionnaires to consumers. The data collection method used participatory observation, in-depth interviews, and documentation. Data were analyzed using four qualitative research steps including data collection, data classification according to the theme/problem formulation, data filtering, and drawing conclusions.