EFFECTIVE MARKETING STRATEGY FOR SALES OF "KLAMBIKU.KIDS" PRODUCTS TO INCREASE PROFIT

Authors

  • Fania Nur Amalina Universitas PGRI Madiun
  • Mifta Putri Apriliani Universitas PGRI Madiun
  • Tiara Natasia Putri Universitas PGRI Madiun
  • Umma Masruroh Universitas PGRI Madiun
  • Rosyida Nurul Anwar Universitas PGRI Madiun

DOI:

https://doi.org/10.46306/bacmatech.v1i1.48

Keywords:

strategy, marketing, profit

Abstract

Marketing is one of the economic activities that contributes to the creation of economic value. Marketing strategy as a medium can reach a wider market, and targeted marketing is part of efforts to generate large profits. This research aims to find out how effective marketing strategies are for clothing business products in order to generate profits. This article was written using a document-based qualitative research approach. This inductive analysis is used to find several facts in the data by using types and sources of data obtained from books, journals, and related literature inductively. The research results show that clothing business products use various business management strategies in the sales process. By using a marketing strategy that includes the context of product quality, service quality, price, and promotion, clothes experience an increase in sales and profits.

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Published

2023-06-30

How to Cite

Amalina, F. N. ., Apriliani, M. P. ., Putri, T. N. ., Masruroh, U. ., & Anwar, R. N. . (2023). EFFECTIVE MARKETING STRATEGY FOR SALES OF "KLAMBIKU.KIDS" PRODUCTS TO INCREASE PROFIT. Prosiding Business Adaptability, Change Management and Technopreneur Conferences, 1(1), 306–310. https://doi.org/10.46306/bacmatech.v1i1.48

Issue

Vol. 1 No. 1 (2023): Prosiding Business Adaptability, Change Management and Technopreneur Conferences

Section

Articles

License

Copyright (c) 2023 Fania Nur Amalina, Mifta Putri Apriliani, Tiara Natasia Putri, Umma Masruroh, Rosyida Nurul Anwar

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.