PENGARUH GREEN INNOVATION DAN KINERJA KEUANGAN PADA COMPETITIVE ADVANTAGE DAN NILAI PERUSAHAAN
DOI:
https://doi.org/10.46306/bacmatech.v1i2.46Keywords:
Green Innovation, Financial Performance, Competitive Advantage, Company ValueAbstract
This study aims to test Green Innovation and Financial Performance on Competitive Advantage and Corporate Value in manufacturing companies. This study uses secondary data, where secondary data is data obtained from annual financial statements registered on the IDX during the period 2015-2020. The sample in this study is 37 companies. In this study, the purposive sampling method was used and in analyzing the data using the WarpPLS 6.0 application. The results of the analysis show that Green Innovation has a positive and significant effect on Competitive Advantage. Meanwhile, Green Innovation has no effect on the Company's Value. Green Innovation has a positive and significant effect on financial performance. Meanwhile, Competitive Advantage has a negative and significant effect on financial performance. And financial performance has a positive and significant effect on the company's value.
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