DAMPAK EKONOMI MARAKNYA GAME ONLINE TERHADAP PEDAGANG MAINAN DI PASAR RAU KOTA SERANG

Abstract

The emergence and proliferation of online games in Indonesia, especially in areas around the city of Serang, has a big role in children who now rarely play traditional games again. This directly disrupts the sales and turnover of toy traders in the Rau market. However, not all of the toy traders in the market have given up, many of them are still trying to survive with the current conditions. The method used in this study is qualitative research with an ethnomethodological approach. The research was conducted in June 2021. The locus of the research was toy traders in Pasar Rau, Serang City. Sources of research informants include 7 traders who sell toys both in kiosks and those who sell merchandise in non-permanent places (street vendors) plus several relevant parties related to the theme of this research. The process of selecting key informants and informants rolled like a snowball. In order to increase the validity of the research data, the researchers conducted checks, cross-checks and in-depth interviews without the information sources being aware of it. The data were analyzed using four qualitative research steps including data collection, data classification according to the theme/problem formulation, data filtering and drawing conclusions. From this research, the researcher can conclude that: first, online games are increasingly widespread in online networks and can be accessed more easily, greatly affecting the economy of toy traders in the rau market, Serang city. Second, the rise of games in online games has affected toy traders economically. The economic impact was felt after the decrease in sales turnover caused by the lack of variety of toys sold by toy traders (unlike online games with many attractions). Third, the survival strategy carried out by toy traders who only rely on financial capital is deemed inappropriate. Because it is not balanced with an online strategy as well to survive the onslaught of the rampant online games.