RENCANA STRATEGI MENINGKATKAN PENJUALAN DENGAN METODE ANALISYS SWOT STUDY PADA PT. INOAC POLYTECHNO INDONESIA

Abstract

Target Promotions that must be carried out to build the brand image of INOAC Brand Products, distributors and main agents in each region of Indonesia are seen as little in the first stage of sales or market increase, so that many consumers' needs are not satisfied to meet their daily needs. People in Indonesia continue to receive insufficient information about goods to fulfill their daily needs, which contributes to the ignorance of the public at large. Almost all sectors face difficulties in distributing commodities needed by the public, which are often located in remote areas of Indonesia, prompting investors to consider ways to make distribution easier in all parts of the country. Expanding markets/marketplaces to reach consumers across Indonesia so that marketed products are distributed throughout the country, resulting in increased sales and profits for the company. The plan is to attract 20% new distributors, or 40 new distributors, 20% new retail agents, or 100 new retail agents, and 20% new institutional/corporate clients, or 10 new customers specifically for the automobile division. Adding distribution warehouses in each marketing area to provide even better customer service satisfaction, and even better promotion in appropriate and effective media.