PENGEMBANGAN OBJEK WISATA DESA SAWARNA DALAM UPAYA MENINGKATKAN PENDAPATAN MASYARAKAT SETEMPAT

Abstract

This study aims to analyze what is appropriate in the development of tourism in Sawarna Village. The method used in this research is qualitative with a descriptive approach. This study uses a theory based on the SWOT analysis proposed by Hunger and Wheleen in determining alternative strategies. The results showed that what was appropriate to be applied in the development of Sawarna Village Tourism was to explore the natural and artificial tourism potential of Sawarna Village to increase tourist attraction, Strategy to develop modeling of the Sawarna village area based on sustainable/environmentally friendly tourism development, increase the capacity and role of the community. in building tourism in Sawarna Village, and strengthening local community awareness in tourism development in Sawarna Village.