PERAN ELEMEN-ELEMEN INTI ORGANISASI DALAM MELAKUKAN TRANSFORMASI DIGITAL DI UKM FESYEN
DOI:
https://doi.org/10.46306/bacmatech.v1i1.11Keywords:
Digital Transformation, Core Organizational Elements, Implementation of Digital TransformationAbstract
The speed of development of information and technology in the current industrial revolution 4.0, however, cannot be dammed, coupled with the Covid-19 outbreak. This has an effect on changes in consumer behavior patterns and their lifestyles, especially in shopping. So, companies are required to radically change their business model in creating and adapting value. Many companies have adopted digital transformation strategies to change the way they create and adapt value. Therefore, the formulation of a digital strategy must identify the elements of the company's business model that must be modified according to the new strategy, along with the scope of the digital transformation. This study examines the role of the core elements of the organization in carrying out the transformation in fashion SMEs in Yogyakarta and Klaten. The aim is to analyze the core organizational elements used in carrying out digital transformation in order to maintain the company's competitive advantage, using a qualitative approach with case study methods, using Small and Medium Enterprises in the Fashion sector such as leather bags, batik, sports jerseys, and typical Muslim clothes. Boutique as the object of research. Data collection techniques by means of interviews (in depth, structured and open), observation and so on. And the data analysis used is descriptive analysis. The results show that the role of the core elements of the organization is very influential in carrying out digital transformation in 4 Small and Medium Enterprises in Yogyakarta and Klaten.
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