DAMPAK PANDEMI COVID-19 TERHADAP PEDAGANG BASTUS KELILING DI DESA RANJENG CIRUAS

Abstract

The world is shaken by the current Covid-19 pandemic, which has become the main focus of people all over the world, because of the many impacts that have emerged in various sectors, including for market players in Ranjeng Village, Cirus sub-district, Serang Regency. various government policies that make micro actors cry even more because only by trading can they make a living. The first purpose of this study is to describe the impact of the Covid-19 pandemic on the existence of mobile skewered meatballs sales in Ranjeng Village, Ciruas District, Serang Regency. and the second is how to survive the Covid-19 pandemic situation. The method used in this study is a qualitative research with an ethnomethodological approach. This research was conducted in June 2021. The research locus was in the village of Ranjeng. Research informants include 4 arounds skewered meatballs traders and various parties relevant to this research. The data collection method used participatory observation, in-depth interviews and documentation. Data analysis using four steps of qualitative research between other data collection, data classification according to friends or problem formulation, data and withdrawal. Based on the results of the analysis of this data research, it can be said that: first, in Ranjeng Village, Ciruas District, Serang Regency, it has economic power during the Covid-19 pandemic; second, the survival strategy of mobile skewered meatballs traders is carried out by selling around in the expanded coverage area, selling time until night.Abstrak dalam paragraf justified, Times New Roman, 12 pt, satu spasi, ditulis dalam  bahasa Inggris, satu kolom penuh, maksimum 300 kata, mengandung intisari dari seluruh tulisan mengenai pendahuluan, tujuan, metode, dan hasil penelitian secara singkat.