DAMPAK PANDEMI TERHADAP PEDAGANG KAKI LIMA (PKL) YANG BERJUALAN DI PINGGIRAN JALAN

STUDI DI JALAN LETNAN JIDUN KEPANDEAN KECAMATAN SERANG

Abstract

The current corona virus pandemic is a scourge for the community, especially for street vendors (PKL). Government regulations that require people to carry out social distancing (social distancing) or PPKM make street vendors (PKL) hampered in the trading process. This study aims to (1) identify the impact caused by social restrictions (social distancing) for traders (2) What is the government's attitude towards street vendors (PKL) who sell on the street (3) steps taken by street vendors (PKL) in the era of the corona pandemic. This research approach is descriptive qualitative. The data of this research is the impact of social distancing for street vendors in Serang City Traditional Market. Sources of data come from several traders who sell in the market, such as auto parts, batagor, vegetable traders, fruit traders, meat traders, and other basic commodities traders, totaling 20 respondents. The data collection in this study used interview, recording, and continued recording techniques. Data analysis in this study used an interactive method through three stages, namely data reduction, data presentation, and drawing conclusions. The results showed (1) the impact caused by social restrictions (social distancing) for traders at Pasar Kepandean Serang City, namely the market became quiet, people's purchasing power decreased, and material distribution was hampered; (2) steps taken by Street Vendors (PKL) at Pasar Kepandean Serang City during the corona pandemic era, namely reducing the amount of their merchandise, lowering prices, and switching professions; (3) Regional Government (Pemda) policies related to public order including prohibitions related to selling on the roadside